Staying at home with the kids when they are young is a choice many mothers make, and usually it means having to sacrifice your income to spend those precious years with your child. However, now it is easier than ever to start an online business, so it is possible to have the best of both worlds – gaining an income and keeping up your work experience, and also being at home all day to look after your kids!
There are lots of home businesses that work at home moms create, from freelancing or being a virtual assistant to blogging. However one good option can also be running an ecommerce business – and this is a lot easier to set up than you might think.
Sell What You Love
The first thing to decide is what you are going to sell in your store. If you plan to make your own products, for instance homemade candles, crafts, jewelry or clothing, then work on a range of products that you can start marketing and decide on your production schedule. Another option could be to sell digital products, such as eBooks you have written or the rights to your own photography or art.
If you want to sell physical products you did not make yourself, then you’ll need to think about a niche where you can source products you believe in and market them well. It is far easier to sell things you are passionate about, so if you have any hobbies that suggest a niche, or you have a range of toys or kids’ products you think are amazing, these could all be inspirations for your store.
Creating Your Site
There are some very good ecommerce platforms you can use to get your business up and running online without having any technical or web design skills – click here to see one example of a company who provide this service to both large and small ecommerce site owners. Of course, creating the site from the functional perspective is just part of the job. You’ll also need to decide on logos and branding, and write or commission product descriptions and content – as well as have some good product images.
Once all this is done, though, you’ll have a site you can manage through an admin area where you can update it with new products – without knowing anything about coding!
Marketing can be one of the most time consuming things you’ll need to do for your new business, however it can also be fun and you’ll learn a lot as you go! Social media marketing, search engine marketing and advertising on things like Google and Facebook are probably the first things to learn about and implement. Then, as you build up a customer base you should consider applying email marketing too.
Running a home ecommerce business can be ideal for moms, and a really interesting venture too. It is possible to start this kind of business without a huge amount of capital too, so this is another reason it can be a good option for first time entrepreneur moms!