26 Types Of Marketing For Every Letter of The Alphabet

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There are so many different ways to market a business. In fact, there’s a marketing method for every letter of the alphabet! And this is just a small portion of some of the different types of marketing you can try. If you’ve been looking for a new way to promote your business, why not consider one of the following tactics? 

Affiliate marketing

Affiliate marketing involves working with a third party called an ‘affiliate’ and paying them commission based on how much traffic or sales they are able to get you. This affiliate could be a blogger, a YouTuber or a social media influencer. They share a link to your product/service, and you then agree to pay them a small amount of money based on each customer or visitor you receive via this link. This is a cost-effective form of marketing, because the amount you pay is based solely on the results you get

Business cards

Business cards are printed cards which contain information about your business such as your company name, website address, phone number and email address. If you meet someone in person who could be a potential customer – or someone who may know a potential customer – you can hand them a business card. You can also leave business cards strategically in places for people to find them or give them out at events. They’re a cheap form of print marketing that you can carry around with you at all times. 

Content marketing

Content marketing involves creating content (usually online) to attract potential customers. This content could include blog posts, videos, podcasts, social media posts, infographics or ebooks. Content can be promotional or informational. Most informational content exists to help build traffic and followers, as well as helping to build credibility in your field. You can make your own content, or pay people to help make it for you. 

Direct mail

Direct mail involves physically mailing newsletters, flyers or catalogues to people. Newsletters are typically sent only to existing customers who have signed up to your physical mailing list. Flyers and catalogues, on the other hand, can be a way of winning over new customers. Many companies have switched from direct mail to email marketing because it is quicker and less expensive. However, direct mail can still be effective (especially now that people get less mail than before). 

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Email marketing

Email marketing is the digital alternative to direct mail. It involves promoting your business via email. Such emails can include cold emails and newsletters. Cold emails are one-off promotional emails sent to potential customers, while newsletters are ongoing emails sent to existing customers who have opted-in to your mailing list. Emails are cheaper and faster than direct mail, but you often have more competition. 

Flyers

Flyers (also known as pamphlets) are small physical print-outs that are used to promote your business. You can distribute flyers in a number of different ways: you can hand them out to people in person, mail them through people’s letterboxes, leave piles in places for people to pick up or hang them up like posters. Flyers can vary in cost to produce, but are typically quite affordable. 

Geo targeting

Geo-targeting is a method of marketing that uses GPS coordinates or IP addresses to reach out to customers in a specific location. Examples of geo-targeted marketing include local SEO keywords, geo-targeted Facebook adverts and geo-targeted push notifications via apps (such as sending a customer a notification via your app when they’re near your store).

Hashtags

Hashtags are used on social media as a way of labelling posts. They are used to make it easier for users to search for your content. For example, if you own a tattoo studio and have just shared an image of wolf tattoo on Instagram – you can use the hashtag #wolftattoo to help users looking for wolf tattoos to find your content. Hashtags are also used on TikTok, Facebook, LinkedIn and X (Twitter). 

Influencer marketing

Influencer marketing involves sponsoring influencers to promote your product/service. In digital marketing, an influencer is someone who has a large online following – either via a blog, podcast, social media or YouTube. You can pay for a single promotion or you can continuously pay for ongoing promotion. However, the influencer needs to be willing to promote your product/service – which usually means finding an influencer who is relevant to your industry. 

Jingle marketing

Jingle marketing relies on a catchy tune (known as a jingle) to help make your product or service memorable. Jingles are common in radio advertising, but can also be used in video adverts. A jingle may involve singing your brand name to a certain tune, or could involve singing a slogan or a website address or even a phone number to a tune. 

Keywords

Keywords are a key component of SEO. Creating website content using certain keywords can help you to attract visitors searching for those terms on search engines. There are keyword research tools that you can use to find out which terms people are searching for and how frequently used they are by other websites.

Link building

Link building is another SEO tactic that involves building backlink. A backlink is a hyperlink on an external website that leads to one of your webpages. By encouraging lots of other websites to feature backlinks, you can increase your search rankings (as well as potentially attracting visitors directly through these backlinks). There link building services that can help you build backlinks. 

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Mobile marketing

Mobile marketing refers to any type of marketing targeted at mobile devices. Some of the most common types of mobile marketing include building customer apps, creating mobile-friendly web pages and setting up text mailing lists (SMS). Mobile marketing can help you to attract customers on the go and is worth tapping into. 

Networking

Networking involves connecting with different people. It takes the idea of ‘it’s not what you know, it’s who you know’ and applies it to marketing – having lots of connections can help you to get more business through word of mouth. You can network with people by attending networking events for businesses such as seminars, trade shows and local business groups. You can also network online by following various influential people and interacting with their content. 

Online reviews

Online reviews are a key online marketing element. Many customers will only choose a product or service after having checked online reviews. Having lots of negative reviews or no reviews at all can turn off lots of potential customers. By building positive reviews on platforms like Google and TrustPilot, you can come across more trustworthy.

PPC advertising

PPC advertising (Pay Per Click) is the most common form of online advertising. It involves paying an online advert to display for a certain period until a select number of people have clicked on it. Google search ads are PPC, as are adverts on most social media channels.

QR codes

QR codes are printed codes that, when scanned with a mobile device camera, direct customers to your website. You can print QR codes on physical signs, flyers, posters, business cards, menus and packaging. A QR code makes it easier for potential customers to visit your website – instead of typing out your website address manually, they can simply use their camera app to go straight to your site.

Radio advertising

Radio advertising involves advertising your company on a terrestrial or online radio station. Radio adverts rely on sound only and may incorporate a jingle or funny script. It can be quite expensive to get an advert on a terrestrial radio station – especially if you want it broadcasted multiple times at popular listening hours. Advertising on online radios can be more affordable. These adverts can also be broadcasted via music/podcast streaming services like Spotify. 

SEO

SEO stands for Search Engine Optimization. It is a strategy that involves increasing traffic to your website through search engines like Google and Bing. Three of the biggest elements of SEO have already been mentioned: content marketing, keywords and link building. However, there’s so much more to SEO including making sure your website loads fast and improving website security. This includes the optimizing of product listings as well as product descriptions by the best amazon agency.

Trade shows

Trade shows are events in which multiple businesses all come together to individually promote their products/services. Each individual company has a booth or stall, Trade shows typically have a theme such as catering towards local businesses or a certain industry. They are a great form of networking as well as a way of attracting direct customers. 

Upselling

Upselling involves persuading customers who are already committed to a purchase to pay a little bit extra. For example, a waiter at a restaurant might ask a customer if they want to upgrade their burger to a double burger, or an online website selling chocolates might ask if a customer wants to pay extra to receive the chocolates gift-wrapped. When done correctly, it can be a great way to boost your revenue. 

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Video marketing

Video marketing involves using videos to engage customers. It’s one of the most effective forms of marketing in this day and age – videos are among the most engaged forms of social media content, and can also be added to websites to increase conversions. There are many different types of video content to try including video adverts, explainer videos, video tutorials and behind-the-scenes videos. 

Website

A website is the most essential marketing ingredient you can have. Most forms of digital marketing revolve around having a website that you can direct customers to. You can sell your products and services directly through your website, or you can use your site purely to provide information and maintain a web presence. It’s possible to build your own website, or hire a web developer to build you one. 

XML sitemaps

XML sitemaps are files that tell search engines which pages should be indexed. They are an underrated aspect of SEO. You can build and submit your own sitemap, or hire a web developer or SEO company to do it for you. 

YouTube advertising

YouTube is the biggest video sharing site. It has a PPC advertising system that allows you to display video adverts before, during or after other people’s videos. YouTube adverts typically have to be short and must be frontloaded with the most engaging information (YouTube provides the option to skip many adverts). 

Zoom events

Zoom events can be a modern affordable alternative to physical events. They involve broadcasting an event via video using a service like Zoom. This could be a sales conference, a Q&A or a seminar (known as a webinar when broadcasted via video). Zoom events prevent you having to hire a venue, but restrict interaction by not allowing attendees to physically interact with the product or each other.