Is your audience inspired to follow you on social media? Are they keeping up to date with your activity, new releases, and general buzz around your business? If so, then you might be doing your brand a disservice.
Social media is where it’s at as far as marketing is concerned. It’s a powerful tool that you need to utilize to ensure you’re building an engaged audience who is passionate about what you do. Whether they’re already customers or you want to entice them to join your existing customer base, you need to include these tips to help you build your social media accounts.
Be Social
Nothing is more off-putting for consumers than a brand’s social media account that only puts out content and isn’t ever social. Neglecting the social part of social media won’t work in your favor. By actively engaging with your followers, other accounts, brands, and businesses relating to what you do, you can boost visibility, give people a glimpse of what to expect from your brand, and prove you are worth following. This not only enhances your brand’s image but also fosters a sense of community and connection, making your audience feel valued and engaged.
A Social Media Wall
A social media wall is a feature on your website or at an event that aggregates the best of all your social media feeds and puts them in the same place for people to see. Let’s say a customer finds your brand online and they head to the website to make a purchase. If they see your social media wall, they can get a good idea of the content you put out, and this can be influential in encouraging them to follow you over you just having icons with links to your accounts; this way, they get to see what you’re all about before clicking. This can also be helpful at an event; instead of just telling people to follow you, they get to see what content you put out there, which can be extremely effective in persuading people to click the follow button.
Optimise Posting
A social media scheduler is highly effective in helping you out with constant content without you spending your whole life publishing posts. However, if you don’t have the right posting schedule, then this might fall flat. You need to check each profile and identify when your audience is likely to be online. Then, look at the demographics of people using each platform and at what times in your desired location. Find out when the majority of Facebook users from your local area are online to help you schedule posts for the right time or identify when your followers most use Instagram to boost visibility in the algorithm.
Provide Helpful Content
If you’re always putting out helpful content, then people will flock to your social media accounts for tips and tricks. Let’s say you’re a physiotherapist who works on helping people boost mobility. You can build an engaged audience by creating short-form content that teaches tips and tricks people can try at home. This not only increases your social media following but also demonstrates the value and expertise of your brand. This can lead to a growing client base, as people recognize the benefits of your content and are more likely to seek your services.
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