Putting a lot of effort into your website isn’t always going to pay off by itself when it comes to garnering internet traffic. There are a few ways to help your fledgling website gain more traction on the internet, but they all take a bit of know-how to properly utilize. Depending on your website’s content, you may end up spending quite a lot of effort on making your website more visible (relative to the amount of work you put into the website itself), but if you are looking for ways to increase the value of your website, read on.
Collaborate
One good way to improve your off-page SEO is to collaborate with other people and have your collective work showcased on each other’s websites. Putting links to your website on other people’s websites is one way of link-building, and search engines are more likely to find your website as a result. Even a mention of your specific brand will help you rise in the rankings, but going all-in and helping each other out and posting links and sharing each other’s relevant social media posts is a good place to both improve your SEO and make connections online. We’ve found that Hosting Foundry is the go to for helping to protect your website with some of the best plug-ins!
Customer Service
Once your business gets big enough, you are eventually going to need to deal with a substantial amount of customer support. Whether or not your product is particularly complex, you could still benefit from a CRM contact center to help manage the relationship with your customers, whether or not you are able to interact with them personally. You need to be sure that you can trust the people who may your call center, though; word-of-mouth marketing is extremely effective, and if your customers get a bad impression of an up-and-coming small business, it could have a seriously negative impact on your future efforts to market to your target audience.
Hire a Professional
You might not always be the best person for a particular kind of job, but if you can afford to hire someone who is then you will have another person helping you out. If you aren’t afraid of using a preexisting framework to build a web store you could go a step farther and scope out online platforms like Shopify, and hiring a Shopify developer will be a big help as you will be hiring someone who has expertise pertaining to that specific platform.
Look at the Stats
You can gain a lot from reading Google Analytics pertaining to your website. They can help you track which parts of your website people visit as well as more detailed information like how far people scroll or where someone hovers and clicks on parts of your website. Google Analytics is a tool well worth mastering, so you should definitely set aside some time to learn its ins and outs if you want to improve your website’s search index.
Know Your Audience
If you are providing a service of some kind, it certainly helps to know who it is that you are providing that service to and tailoring your marketing approach accordingly. Doing some market research can go a long way toward making sensible business decisions, and even give some insight on where to go next if you feel your business is stagnating.
Good content on the internet should, ideally, rise to the top of the search rankings. This isn’t always the case, however, and even the best content ever produced could end up unknown as the result of subjective bias, and that is why you need to take charge of your marketing campaign; you know that your product is a good one, and everyone else needs to know it, too.
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