Online presence is a powerful tool for any organization in 2021, especially due to the change brought by the COVID-19 pandemic. It helps the business connect with the target customers that might not be able to find out its existence in any other way. However, the business can only reap the benefits of its online presence if people can actually find the website.
These days, it matters how a business portrays itself on the Internet. Therefore, it is necessary to establish a positive online image for your business, especially on Google and social media.
Many business owners make the mistake of assuming that social media accounts or Google My Business profiles are not that important. However, these aspects have become increasingly necessary to increase the number of visitors and customers.
Digital visibility also plays a crucial role if you have any plans of selling your online business to bigger players. Prospective investors or buyers would want to know whether you have been able to promote your brand successfully or not.
If you have been struggling to increase the online presence of your business, you’ve come to the right place. We are going to talk about five ways that can help you boost your website visibility.
Integrate Your Social Media Accounts
The number of social media users in the world has been constantly increasing. It is beneficial for your business because you have the opportunity to connect with your target audience. But social media also increases your competition with the other players in your industry.
The traditional way was to keep separate accounts for your personal and professional social media usage. However, it has been noticed that the organic reach for business accounts has diminished substantially in the past year. Therefore, you can integrate your personal and business social media accounts to maximize visibility.
Unifying the social media accounts also makes your stand out from the crowd. It gives your business a personal touch because your target audience can get a sneak peek into your hobbies and interests. They would associate these aspects of your personality with your brand, which can make it more relatable to them.
Make Your Website Mobile-Friendly
You may have already heard this countless number of times that mobile usage has increased significantly in the last few years. But have you paid heed to it and optimized your mobile website? Most people look for products and services on their smartphones instead of computers these days. People also prefer to shop on their mobiles rather than on their laptops.
A mobile-optimized website will not only make your brand accessible to your target audience but will also improve your search engine ranking. The mobile-friendliness of a website has become an official Google ranking factor as per the recent page experience update. That means the mobile compatibility of your website can increase your online visibility in multiple ways.
Optimize User Experience
The user experience of your website is not only crucial for mobile phone users but for others as well. You need to make sure that your website loads fast on any web browser. Website speed is another crucial aspect of Google’s Page Experience update.
Moreover, increasing your page loading speed reduces the chances of potential customers leaving your website. Slow websites often have a higher bounce rate because people cannot wait too long for a web page to load. You can use Google’s PageSpeed Insights tool to check how fast your website loads currently. You can also use the tool to find out what you must do to increase your page loading speed.
Increase Your Networking
For the success of your business, who you know matters more than what you know. Networking is a crucial aspect of running any business because it increases the chances of referrals and word-of-mouth marketing. Building a network personally has its limitations. But now you can increase your networking to a whole new level, thanks to social media.
You can increase your communication with existing and potential clients without incurring any significant expenditure. Social media allows you to interact with any person regardless of their physical location.
However, you cannot just establish communication with an unknown person out of thin air. You need to establish a common interest to initiate your interaction with people you do not know. Fortunately, social media also provides avenues for people with common interests and hobbies to communicate with each other.
For example, you can join a group on Facebook that is relevant to your industry. That way, you will have the opportunity to post content or media that will be of interest to other members of the group. Every social media platform offers avenues that you can exploit to increase your brand’s online visibility.
Increasing your appearance on search engine results can have a direct effect on your business footfall. But your on-page SEO efforts are also an effective way to introduce your brand to the target audience. You can use your optimized content to reach target customers who might be interested in your products and services.
Different SEO techniques target different parts of the sales and marketing funnel. You can try various channels to find the ones that work best for your business. But make sure that your content is relevant to the needs of your target audience. You should also try to reflect your business core values and your brand image through the optimized content.
It is not easy to build an online presence for your business. Also, remember that it does not happen overnight. However, you cannot succeed without original and imaginative marketing strategies. The Internet offers several avenues for you to market your business. We hope that these five ways can help you boost your brand’s online visibility and reach your business objectives.