Writing a good book is one thing, but making sure it sells is entirely different. Most beginner authors struggle to find the perfect marketing tactics and printing services to ensure proper sales.
A good printing service can offer multiple services for the right price to ensure your book sells well, and this article will precisely show you how a good printing service can help you do so.
Increase Your Sales Through a Good Printing Service
As a writer, you should know that there are hundreds of printing services all around your country. Although you can approach any of them, a good printing service will take good care of your book and know exactly what to do with it.
Here is how these printing services help:
1. High-Quality Papers
A good printing service will always try to print your books using the best papers. If your book is printed on good quality paper, readers will have a better experience of reading it and will hence, increase the overall value of your book.
As the value of the book increases, so will the number of sales. This is why books printed in generic newsprint are cheap and can get torn apart easily, while high-quality paper such as silk-coated paper will give each page a smooth and luxurious feel.
For all the authors that want to go self-publishing for printing a book, you can find verified online publishers that will be responsible for finding a professional printing service for you.
2. A Natural Flow of Color
Another reason why we advise authors to go for quality printing services is for consistency of the color.
If you try to print your book by yourself on a regular printer, you will often run out of ink. As the printer does not have good storage for the ink to print over a long time, the color of each page may be different.
Some will be lighter while others will be darker. A fluctuation in printing color will cause problems for the readers.
To solve this, you need a good printing service. These services have better printers that are made to print for an extended period. Hence the color of the writings will be pitch black all throughout the book and ensure complete readability.
Through the help of a good printing service, you can get customized prints for your book. For example, if you want a special giveaway to your readers, you can print these books with personalized notebook covers. This will attract more readers and increase your overall sales.
Other than that, you can also get some special edition prints by contacting the printing service. A good printing service will always pay attention to how you want to sell your books and advise you accordingly.
4. Printing in a Short Time
A regular office printer or the printer you have at your home cannot print at a fast pace. You will constantly be running out of paper and ink. Also, since you only have one or two printers at most, the number of books you can print at once is pretty low.
On the other hand, a good printing service will be able to print much faster. They have multiple high-quality printers and a good number of people working behind each one.
They print fast and do not lag due to running out of paper or ink. As more and more books are being printed, you can be assured that a good number of these books will be sold.
5. Can Send Your Package Anywhere You Want it to
Books need to be sold at points where there are book stalls and a lot of people visit frequently. They are also sold in good amounts at certain events. You need to be able to send a good amount of books to these festivals and book stalls if you want your books to be sold.
A good printing service not only prints for you, but they can also deliver your books to wherever you want. You can contact them and tell them you need a certain number of books delivered at a book stall or a book fair, and they will do so.
6. Unique Covers
Although there is the popular phrase, “Do not judge a book by its cover”, many people will do exactly that.
In book stalls, they do not have the time to go through books and understand what the story holds. They look at the cover, and if the cover attracts them, they pick it up and give it a short read.
With the help of a good printing service, you can be assured that you will have a proper cover for your book. These printing services have highly trained professional graphics designers who will review your book and come up with the most suitable paper.
On the other hand, if you have some design ideas of your own, you can contact these graphics designers of your printing service and they will decorate the cover the way you want.
Disadvantages Of The Printing Service
Although there are a lot of benefits, using a printing service also has some disadvantages. Some of them are:
- Give them a portion of the money you make by selling the books
- Giving them the copyright of your book. This may sometimes lead to disputes as some printing services try to change some aspects of your story.
As a writer, your success relies on selling your books and conveying your message to the readers. You cannot achieve this if your books are not sold. That ruins the whole purpose of writing a book.
We hope this article has shown you how you can increase sales of your books if you cannot come up with a clever idea. Contact a printing service that has a good review and watch the sales rise.