Instagram for business is now a big thing. To be successful with your social media brand marketing, you have to stand out in how you share or post content on your business page. In other words, timing when to upload a post or story is as important as the quality of the content involved.
When it comes to uploading a post or story on Instagram, the major emphasis is often on consistency. While this approach is good generally, there’s a need to know what number of posts per week works best for your brand.
Instagram is an online playground for personal users but a marketing hub for brands. As a marketer or Instagram business account owner, the right posting frequency and time can help you reach your target audience and keep them engaged. Which is why,In this guide, you’ll learn how often you should upload a post or story on Instagram as a brand.
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Important Instagram Statistics to Keep in Mind When Uploading
As with most things in life, the more effort you put in, the more reward you’ll get. The same goes for uploading content (i.e., uploading a post or story) on your brand’s page on Instagram.
Before you go ahead to upload content on your brand’s page, you need to get informed with key Instagram statistics as of 2022. So, here are some Instagram statistics to keep in mind;
- Instagram is the 9th most googled search term.
- Instagram has over 2 billion monthly active users.
- 90% of Instagram users follow a brand of interest.
- About six-in-10 (59%) of Instagram users log in daily.
- Nine out of ten users watch Instagram videos weekly.
- The average user spends 30 minutes a day on Instagram.
- 44% of users on Instagram use the platform to shop weekly.
- 81% of people use Instagram to research products and services.
- 70% of online shoppers look to Instagram for their next purchase.
- 93% of marketers plan to use Instagram for influencer marketing.
- Instagram was the most downloaded app in the 1st quarter of 2022.
- Instagram is one of the world’s top 10 most visited websites globally.
- 58% of users say they are more interested in a brand after seeing it in a story.
The key takeaway from these Instagram statistics is that Instagram’s popularity is still on the rise. This is proof that the social media network is highly valuable for your brand and business.
Statistics Representation GIF by CrowdMedia @Giphy
When to Upload a Post or Story on Instagram as a Brand
Now, we will break down how often you should upload a post or story on Instagram as a brand.
The best times to post on Instagram is dependent on your purpose and mission. First, there are several types of accounts on Instagram; this includes personal accounts, influencer accounts, travel accounts, fitness accounts, parenting accounts, business accounts, and so on.
As a brand account, you should expect to put in more time and effort and post more frequently than a personal account would. If you post only a few times, your target audience might not see your content. If you post too much, the Instagram algorithm might mark your account for spamming. Bottom line is, you need to find the balance.
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How often should I upload a post or story on Instagram as a brand?
The answer to this question is quite simple because the truth is in the data. Here’s a breakdown of when you should upload a post or story on Instagram as a brand;
- How Often a Brand Should Post Based on Audience Size:
For a brand with a small audience, posting two to three times a day is ideal. Because you don’t have a large audience just yet, you want to put out more content so that your chances of having your target audience see it will increase. Of course, for this to happen, you need to use hashtags correctly and create jaw dropping content.
On the other hand, if you have a large audience, posting only once a day is fine. At this point, your goal should be to get as much engagement as possible from your followers.
Therefore, create content that’ll spur people to engage. Also, This is where posting multiple stories per day will help. Both small and large Instagram account should post no less than two stories per day
- How Often a Brand Should Post Based on Marketing Goals:
Another factor that determines how often to post on Instagram is marketing goals. As a brand on Instagram, your marketing goals might differ from that of other brands on the platform.
The goal of most brands is to gain more followers and likes on Instagram. While that is good, you should put a lot of focu on improving engagements as well.
For those looking for more followings, it’s a game of quality and quantity. The more you post, the likelier that a new person will come across your post. However, what will really get the person to click follow is how good your content is. So whatever you do, ensure that your posts are the highest quality.
- How Often a Brand Should Post Based on Reach Rate:
Instagram has made brand marketing more effective because of its large database of active users. However, an increase in your frequency of posting daily will affect your reach.
Posting once per day will improve your average reach by +3.39%. But, posting twice a day will reduce your average reach by -3.12%. So, the more you upload, the less your individual reach.
But the more you post, the higher your overall reach rate.
- How Often a Brand Should Post on Instagram Story:
Many brands are consistently sharing 4-7 stories on their feed per day. This can be too much and it can lead to spamming. You need to avoid cluttering people’s feeds with your stories.
Studies show that the most active brands on Instagram post 17-20 stories per month.
So, your brand should learn to post 2-3 stories daily but not more than 5 times a day.
- How Often a Brand Should Post on Instagram Feed:
Feed posts are contents that are visible on the user’s timeline. It is advisable to post on your feed at least once a day but not more than three times as a brand. This is to avoid spamming the user’s timeline.
Once your account is seen as spammy, it may be shadowbanned, or you may face penalties that you can’t repair.
- How Often a Brand Should Post on Instagram Reels:
Instagram reels allow users to share video content. As a brand, you can use this feature to promote your products and services. If you want to use this feature, ensure you’re using it well.
Learn to share Reels when you have something special for your audience. So, you can adopt posting 4-7 Reels per week. This will improve your brand’s reach rate on Instagram.
Image by Andrea Piacquadio @Pexels
Overall, creating and maintaining a posting rhythm will make your audience know when to expect posts from your brand. This will give your brand an identity that will help increase its reach.
However, In your bid to stay active, you need to ensure you’re not posting too much content and overwhelm your followers. If you post too much, you might lose some of your followers.
As much as posting with the right frequency is important, don’t lose track of your main social media marketing strategy. That is, posting content that is highly engaging and entertaining.