Anyone who has the drive to create consistent, great content has the potential to earn revenue as a social media influencer. For starters, the influencer marketing industry is booming; by 2022, brands are expected to dole out $15 billion on influencer partnerships. And the best part is, you don’t have to have a massive following to make some money. Micro influencers are nano influencers with smaller following and leveraging their high engagement rates to work with brands and agencies, too. Lately, there’s a new term to refer to the younger crowd making money on social media: kidfluencers.
Kidfluencers are children whose content receives plenty of views and ad revenue and/or sponsored content deals. There are many popular kidfluencers today. Ryan’s World is one of the most popular YouTube channels and features Ryan Kaji reviewing toys, sometimes alongside his parents and siblings. One of his videos, titled “Huge Eggs Surprise Toys Challenge” received over two billion views and Ryan has made millions since he was five years old.
If your kid enjoys making social media content and wants to be an influencer, it’s important to help them manage their presence and money. At the end of the day, kids are still kids, and having good management on their side will ensure the longevity of their career in the process. With that in mind, here are a few tips on how to help your child manage their social media presence:
Teach Them How to Manage Their Presence
If you do everything for your kid, they’ll never learn the most important lessons from their influencer presence. If done correctly, your kid can learn so much more than how to edit pretty photos or talk in front of a camera. They’ll learn photography skills, business management, writing, and many more entrepreneurial skills that can help them continue to grow in the future.
Furthermore, you should be working alongside them to help them grow their page, rather than directing them on what to do. Talk to them about how to view their metrics, engage with their followers safely, and plan great content.
Sign Up for An Influencer Marketing Platform
Influencer marketing platforms are designed to help connect individuals with brands and agencies that are interested in working with them. It’s a great way to help your kids get in the spotlight, manage content requests, and handle payments. For example, on the influencer marketing platform Scalefluence, you can set the price for your child and when a request is made and you’ve come to an agreement, funds are held in escrow until the work is completed. This guarantees your child will benefit from protected payments each and every time.
Work in Brand Reposts
One of the most difficult aspects of becoming an influencer is getting growth and maintaining that strong traction. One way to boost your following is to tag brands your kids are affiliated with in every photo or video. This way, the brand might notice and repost it. Shay Jiles runs a popular Instagram account for her two children that features mostly fashion and parenting content. “Make sure you are tagging your posts, everything from the chips you are eating to the shoes you are wearing, so the brand picks it up and reposts it,” says Jiles. “Then you have their followers saying, ‘Who are these people?’”
Have a Hashtag Strategy
Help your kid come up with a hashtag strategy that works for them. Hashtags help improve your children’s discoverability. Their brand name should be a hashtag, as well as a few staple hashtags relevant to the industry. To help you out, take a look at other leading social media influencers in the same space. Don’t simply pick all the hashtags without involving your kid in the process. As previously mentioned, you should be explaining what hashtags are, how they can help, and letting them choose hashtags they like, too.
Let Your Kids Follow Their Passion
You should never force your kids to continue building their social media presence if their heart isn’t in it. Successful kidfluencers enjoy making content and seeing other people enjoy the content they make. On the same token, your child’s social media page should be focused on an industry or niche that they are interested in, like toys, fashion, computer games, or hair. If the overarching goal is simply to become famous or make money, chances are your kid’s influencer career will be short-lived. There’s no guarantee that your child will become famous or that they’ll make a ton of money, but as long as they’re doing something they enjoy, it would have all been worth it.