No matter what type of business you run or operate, clients and other people must be able to access and explore your website in order to find a solution to their pain points. This is particularly important, as 88% of users claim they won’t return to a website after a bad user experience. This is all part of their user experience, and giving them a great time should be the driving force behind every design decision you make. This article outlines ways to enhance user experience on your business website.
- Keep it simple
When creating a better user experience, keep value and simplicity in mind. Maintaining a clean and straightforward interface improves usability and decreases the cognitive burden for end users. This approach guides decisions on layout, navigation and visual components in your final design. Simplicity allows users to rapidly locate what they need, grasp the website’s objective and goal, and navigate with ease. It also fosters trust, professionalism and a favourable user impression.
- Speed is key
When striving to design a website that provides an improved user experience, it’s essential to keep in mind that the website should load quickly. This is because visitors generally expect it to be ready within three seconds or less. Therefore, it’s crucial to ensure that the website is not heavy so that it can provide a satisfactory experience to the users. This implies that you must exercise caution when selecting and customizing a website theme. Additionally, you should exercise moderation when using videos, and optimise images to the appropriate size to ensure that they don’t affect the website’s loading time. Integrating tools like the HTML5 video tag into your website helps to embed videos directly without the need for third-party plugins. This, in turn, can reduce the loading time.
- Maintain consistency
Use consistent fonts, colours and layouts across your website. This makes the appearance of the website simple and pleasing to the eye. Every page of the website should have the same mood and vibe, creating a primary theme for the site. Every page should make your users feel at ease. It is okay to have a distinct website design as long as it is consistent!
- Focus on functionality
While designing your website, it’s important to prioritise functionality over appearance. You need to make sure that it is responsive and loads quickly. As mentioned earlier, the design and layout of your website should be consistent and straightforward. It’s also essential to ensure that the language, messaging, and tone used on your website are clear and easy to understand. By addressing the concerns of your visitors and providing them with answers, you can make their experience on your website more intuitive, turning them into customers. However, being attentive and wise doesn’t mean that your website should be dull. You can add creative elements to make the user experience more memorable and unique.
Boosting your user experience on your website is crucial for reducing bounce rates and increasing your rankings on search engines. Hopefully, you’ll leverage these strategies to achieve the best results.