I love reading the back story on how Kleenex was created and I’d love to share it with you!
Did you know that Kleenex was created in 1924? It was envisioned as a disposable cleansing tissue but they didn’t know yet what it would clean!
It was eventually trademarked as a cold cream or makeup remover. The name Kleenex is likely a combination of the word “cleansing” (shortened to “clean”) while the capital “K” and the “ex” ending were adopted from Kotex, one of the first products that Kimberly-Clark had created.
The first Kleenex ad appeared in Ladies Home Journal as “the new secret of keeping a pretty skin as used by famous movie stars”. Soon the ads were appearing in all of the magazines and screen stars were endorsing Kleenex!
At this same time, Kimberly Clarke’s head researcher was suffering from hay fever. He started using the tissues instead of his handkerchief. It was a simple but brilliant idea to market the tissues for sneezing and other nose needs! In 1930 the concept of using Kleenex tissue as a subsituite for handkerchief’s caused their sales to double! It was now being used by men, women and children!
Since then Kleenex has been the Number One brand of facial tissue in the world and is a global icon!
Right now Kleenex has a fantastic program going on! When you hear about something great you want to share it right?
Enter Kleenex’s Softness Worth Sharing program!
Simply go to Kleenex.com and send a pack! You can track your package to your loved one and see the chain grow! That means you can see where they send it to! All over the United States!
Don’t feel like sending a super cute Share Package? You can send a “Virtual Tissue” on Facebook to a friend that needs a little pick me up! Who wouldn’t love that?
Have you sent a Share package yet? Who would you send one to?
Disclosure: I was sent to attend the Blissdom Conference as a Kleenex Ambassador by Kleenex. All opinions of the Kleenex Brand are 100% mine. Kleenex has always been in our household and always will be.