The famed city of Nashville, located in Davison County of the southern state of Tennessee, has truly earned its name as Music City due to its magnetic pull towards musicians, record labels, and the genre of Country music, launching the careers of Dolly Parton, Johnny Cash, and Roy Acuff.
Along with the major footprint that the music industry leaves in Nashville, the city is also home to the Grand Ole Opry, Tennessee Titans, Nashville Predators, First Art Museum, Gaylord Opryland Hotel and Resort, and the Tomato Art Fest; there are plenty of attractions that makes Nashville a must-visit for tourists.
There are plenty of curious eyeballs from residents and visitors that are available to see Nashville billboards for the products and services that are either local, national, or international.
Digital/LED billboards in many appropriate Nashville areas are proving extremely popular with marketers that are working to reach new audiences.
Now let’s delve into a deeper understanding of how to measure the success of nashville billboards.
Billboards are those promotional advertisements that we typically find outdoors along roadsides, expressways, or in metropolitan areas that come in a multitude of shapes and sizes.
Much bigger than a regular poster, billboards are used to promote products and services anywhere that there is a high expectation that they will snatch the attention of commuters, drivers, bikers, and pedestrians are traveling by the signage.
Make sure that you are well aware of the level of traffic surrounding the location where the billboard is going to be beforehand to gauge how effective it can be at reaching an audience.
Billboard locations that garner heavy traffic generally carry higher price tags than other lower trafficked areas.
Measuring traffic is determined by road traffic counting, daily traffic data that has been logged manually, census information, and government data.
Analytics data scraping methods can be an option to analyze how often your specific brand name, catchphrase, or slogan gets typed into search engines in a manner similar to how companies would execute keyword research to measure billboard success.
Typically, there is a direct correlation between sales and outdoor ads; therefore, look for sales or profit benchmarks that are being hit during the timeframe that your billboards have been brightening up the blocks in Nashville.
Hashtags with those number symbols in front of phrases spelled out with no spaces that populate social media messages on digital destinations like Twitter and Instagram aren’t just found on the Internet but can also be used on your Nashville billboards outside in the real world.
When potential customers go from reading your organization’s hashtag on a physical advertisement and then using it online with their cellphone, it can become a productive way to see that your billboards are ushering people closer to your actual website to find your product and services.
Billboards can capture a captive audience, even for the time that viewers will spend on a city bus, a personal vehicle, or a commuter train during their daily trips to and from work or school.
With the desire to broaden brand awareness, advertising agencies intend to open up their clients to the power of billboards and their attractive images and catchy slogans to get imprinted into the minds of those moving through foot traffic.
You never know if your future customers will engage with your message while they are on foot, on pause in a taxi cab, or while cruising by on a motorcycle.
Measuring Billboard Effectiveness
How exactly can you go about measuring the degree of impact that billboards are having?
You should begin your return on investment calculations by knowing how much your billboard has cost your company and cross-reference that with how much income it appears to be bringing in to see how much these advertisements are worth the time and money.
The intriguing part of billboards is they are just overbearing ads that pop up on websites that people visit or unwanted interruptions on free versions of streaming platforms.
Billboards in Nashville have the opportunity to become a part of the creative landscape that the city embodies as residents and visitors journey through its multitude of entertainment options and social settings.
Once a billboard manages to blend in with its scenery and become an artistic destination, it can come beyond being an avoidable interruption that can be skipped past like magazine and newspaper ads and those hard copy flyers that get shoved under your windshield wipers in a grocery store parking lot.
Using measurements such as Daily Effective Circulations (DEC), that s refers to the number of pedestrians and automobiles passing your billboards on a daily basis; professional advertising agencies can service clients with hard data to show the potential traffic that their advertisements can reach and have information to predict the demographic most likely to see and respond to them as well.