The Help and Feeding America Team Up this Holiday Season

The successful DreamWorks Pictures movie THE HELP and FEEDING AMERICA, the nation’s leading domestic hunger-relief charity are joining forces this holiday season to help feed Americans facing hunger. This national donation campaign will run from December 1 to December 11 to generate food and funds to help feed the 1 in 6 people in the United States who do not have enough to eat.

“The economic downturn really hurt American families,” said Feeding America Director of Media Relations Ross Fraser. “As a nation, we need to come together to help our neighbors who are struggling to make ends meet. The collaboration between FEEDING AMERICA and the producers of THE HELP is a great example of how we can come together to make a difference.”

“The film’s hopeful message of creating change along with its home entertainment release during the holidays inspired the team here to reach out and help make a difference in people’s lives,” noted Jeff Small, President and Chief Operating Officer of DreamWorks Studios. “FEEDING AMERICA seemed the perfect fit in that it operates nationally but is focused locally and housed within the communities it serves and will directly benefit those in need. We’re happy THE HELP can help.”

Here are some ways you can help:

DONATE ONLINE – Every $1.00 donated can help FEEDING AMERICA provide meals eight meals for people in need. People who make online donations at www.feedingamerica.org/thehelp between December 1 and 11 will receive a limited-time $5.00 off coupon toward the purchase of the film THE HELP on Blu-ray or DVD, which will be available on December 6th. Touchstone Pictures, the affiliate of The Walt Disney Company that distributed THE HELP, will provide a matching donation of up to $10,000, with a goal of providing more than 200,000 meals to families at risk of hunger.

GET SOCIAL – Throughout the month of December, Facebook and Twitter fans of THE HELP will be encouraged to take action in their local communities. THE HELP Facebook and Twitter accounts will post details about how people can get involved and ask fans to provide feedback and talk about their local community efforts/contributions.

DROP OFF FOOD – FEEDING America and THE HELP themed food donation boxes will be positioned at local community events in Manhattan, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas and Atlanta throughout December. The food collected will be distributed the local Feeding America food bank. Please consider donating foods that are most frequently requested, such as cereal, pasta, rice, beans, canned fruits and vegetables, soups, 100% juices, peanut butter, canned tuna, chicken or turkey.

Find out more by staying connected with The Help: