Three Ways Facebook Marketing Experts Can Help Grow Your Business

Facebook’s remarkable global reach means that it is an essential marketing platform for businesses. It has more than 2.9 billion users, making it the most popular social media platform in the world. Put another way, more than 1/3 of the global population uses it.

This mind-blowing statistic is supported by others which might interest business owners, such as:

•   the largest proportion of Facebook users is 25–34-year-old people, contrary to the platform’s reputation as an older social network

•   its audience skews towards more educated and wealthy people, with 73% of college-educated users and 70% of people earning more than $75,000 per year in the USA

•   women outrank men (77% female: 61% male)

•   70% of users log on to the site daily, and 49% check it several times a day.

For business, Facebook is where existing, and new, customers can be found.

But, as with all social media channels, there are risks as well as rewards. We all know of social media “fails” which have gone viral, resulting in reputational damage for the companies involved. Hiring Facebook marketing experts can help you avoid these pitfalls. This is how:

1. Social media management and marketing

Facebook experts who specialise in the platform can help take away the uncertainty about engaging online. The best ones will spend time learning about your business and its unique needs first. That way they can develop a strategy that fits your needs and budget.

Depending on where your marketing efforts are to date, this may include creating a custom Facebook Business Page, working with you to add compelling content, and ultimately tracking your success using Facebook’s analytics and other software systems.

2. Facebook Advertising

The success of Facebook advertising is the reason the company is one of the most successful on earth. Businesses trust the platform to help them nurture relationships with existing clients, generate high-quality leads, and track return on investment accurately. This has led some businesses to rely solely on the platform instead of traditional media, such as directories, billboards, and tv/ radio. The platform offers precise targeting information, which can be used to focus advertising budgets at a granular level. This level of sophistication is something that Facebook paid media experts know well. They can help you minimise wastage and get the most “bang for your buck”.

3. Marketing Broadly

But for most businesses, Facebook is only one part of the wider marketing mix. This includes other online efforts such as search engine optimization, pay-per-click advertising, and social media marketing. It can also include offline promotion, like radio, tv, mailers etc. Facebook helps by giving users and search engines trust signals, which show that the business is active, engaged, and reliable. Marketing experts can also help businesses track engagement on the platform to understand what clients and prospects think about them.

Why Social Media Marketing is Worthwhile

Social media marketing can be challenging. But ignoring it leaves money on the table. Hiring the right expert can help businesses meet their goals.