Tips To Get A Business Off The Ground

Starting a business is no easy feat and you need to put your all into it to make sure it’s a success. The way you launch a business can have a big impact on how well it does and therefore you need to be ready. As with a house, the stronger the foundations are, the more effective the build will be, so if the foundations of your business is solid, it will go on to last. In this article we take a look at some top tips to help you get your business off the ground in no time at all. Keep on reading to find out more. 

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Have solid SEO plan in place

Search Engine Optimization (SEO) is one of the most important aspects of your business and is the way you can entice in new customers. You can either learn and do your own SEO, or pay for a company to do it for you. There are many elements involved in SEO, including targeting keywords for your business to rank for, having a blog, sorting out your social media and ensuring your website is fully optimized. Your website SEO tactics involve sorting out the meta descriptions, meta data, image sizes and more. 

Make sure you have good branding

Branding is one of the most important aspects of your business as it’s what will make you recognizable and your clients want to learn more about you. Your branding will be on everything from your printed marketing such as any flyer printing you might have done, to your logo, your website and other marketing materials. With branding you need to make sure the colors fit the theme of your business. For example, if you’re a serious business such as a law company, you will want muted colors and no more than two different shades to keep it professional. If you’re a more fun company such as a kids party business, you want to have different colors and a  more fun font. Remember your colours and logo will stick with you for the entirety you run it for, so you need to consider it carefully. Look up the color theory to find out about how different colors can impact people’s emotions, thoughts and feelings too. 

Ensure your website ticks all the boxes 

Your website is essentially the storefront for your company so you want it to entice people in and make them want to stay and do business with you. A lot of people tend to focus on either the look of the website or the functionality, when it’s vital you optimize both. There’s no point having a beautiful website if the customer can’t find what they’re looking for, the same way as you could have the most easy to use website, but if it looks ugly, people just won’t want to be on it. Think of things such as the user journey, what they are going to want to achieve from visiting your website and things they’ll need to know. Ensure you have a good about us page, links to your social media, a blog and easy ways for people to contact you. You can use things such as Google Analytics to see people’s journey, where they click on and off and you can use this data to improve your pages. 

Don’t underestimate the power of social media

Social media has never been so important or powerful as it is now and therefore it’s vital for getting your business off the ground. Think about who your audience is and the sort of social media which will do best for targeting them. TikTok is one of the top social media channels if you’re after a very visual, video platform and tends to have a younger audience. Twitter and Facebook are more business focused and Linkedin is the most corporate one. You should change up the content you use on each one and try to target both obvious audiences as well as new people you want to attract. 

Consider collaborations

Collaborations are a vital part of any business as you can target a different audience and reach new customers. No matter the industry you’re in, whether it be a marketing company, a fashion brand, travel company or food brand, there are many collaboration opportunities to be had. Think about brands that have a similar ethos to yours and that your customers are likely to respect you working together. You could do a call out on social media or find people based on Google or your research for brands you think would work.

Don’t launch too soon

One big mistake that a lot of people make when launching a business is to launch it too soon. While it can be tempting to launch it just to get it up and running, being too premature with it can mean it flops before it really has a chance to succeed. You want to get your SEO up to scratch, ensure your products are going to do well and that it’s a niche people will be interested in. Do your market research, ask for as many people’s opinions as you can and only launch when you think it is all done and will work. 

These are just a few things you can do that can ensure your business gets off the ground and has the best chance of success. When you start a business you need to make sure it has the best chance of doing as well as possible so you can get the right customers in and make as much money as you can. Whether you’ve started a business before and are looking to expand to something new, or you’ve never had a business and want to do it properly, the above should help you to make it. What are some top tips you have for getting a business off the ground? Let us know in the comments below, we’d love to hear from you.