People from all around the world have been motivated to embark on trips and discover new cultures thanks to travel-related Instagram accounts.
There are countless ways in which these mobile influencers collaborate with brands. In exchange for free equipment, excursions, and once-in-a-lifetime events, they travel the globe and produce stunning material, revealing hidden spots, new tourist attractions, accommodations, laws for first-time visitors regarding alcohol use, penalties for activities that are illegal (such as sports betting for which you should always use online sites at Bookmaker-Expert.com no matter whether or not there it’s regulated or not in a certain nation).
Undoubtedly a dream role, right? That’s why so many individuals are interested in learning how to start an Instagram travel blog. We’ll provide some insider advice from top travel influencers to get you going so you, too, can make money while working with entertaining brands and traveling the globe! Continue reading to learn 7 suggestions for launching a successful travel-themed Instagram account.
# 1 Create a Memorable Username First
Don’t overthink this. If possible, utilize simple symbols and spellings for your username. We advise using your own name (for genuineness) or a pseudonym inspired by travel.
Keep your username, whatever it may be, brief and to the point. Additionally, make absolutely sure your username is uniform across all of your brand’s touchpoints if you utilize other social networking sites, run a blog, or have a website. Consistency is important since users will move from your Instagram to your Facebook group to your blog and back again.
Making your username distinctive and “ownable” is gold if you can do it. For instance, Lesley Murphy, a travel blogger, was able to connect her name and her preferred subject of conversation with “The Road Les Traveled.” (you get the “Less”, right?). TheRoadLesTraveled.com (“ownable”) is her website, and she uses her own name on Instagram (for authenticity purposes).
Make it believable, true, and yours.
# 2 Find Your Voice and Your Focus
Don’t let the fact that you aren’t the first traveling Instagram influencer in the world frighten you. No matter how crowded your niche seems, there are several methods to stand out.
You are what sets you apart from other travel-related Instagram influencers. You have a distinct personality, voice, and set of likes and dislikes. Be you. Even better, if you have interests than travel, combine them to create a genuinely original Instagram account. Chef and travel documentary filmmaker Anthony Bourdain united his three greatest loves: travel, cuisine, and meeting new people. He became one of the most popular and important figures in the tourism industry as a result of this cross-pollination.
What other things do you adore, then? Fashion? Food? Environment? Teqball? (hitting a ball with whatever body part on a curved table – yes, it exists!)
In addition to having celiac disease, Christina Kantzavelos of “BuenQamino” enjoys traveling and eating. She decided not to allow her dietary restrictions to prevent her from seeing the globe, so she started a “dairy-free, gluten-free, autoimmune-friendly lifestyle and traveling blog” to encourage others to travel despite such health restrictions.
Find your loves, blend them, and most importantly, be yourself.
# 3 How to Shoot Better Photographs
Considering that Instagram is an aesthetic network, excellent images are crucial. Not ‘professional’ images, but rather ‘excellent’ photos. It’s alright if you aren’t professional adventure and outdoor photographer Thomas Havel.
Spending tens of thousands of dollars on a camera is unnecessary. The ideal camera is probably already in your possession; it’s on your smartphone. Why not invest much less money in an iPhone/smartphone photography course? Or even better, look for free advice on YouTube.
Many popular travel Instagrammers have a strong aesthetic, or in other words, an Instagram pattern that allows their feed to look nicely matched. This is something you’ll notice in a lot of great trip Instagrammers. It’s not required to have a pattern/theme, but if you do, consider your aesthetic choices first; summery and airy? Gloomy and moody? Neutral and earthy? Bright and understated?
Start looking into the top editing programs, including Snapseed, VSCO, and Lightroom. Try each one out to determine which one suits you the best. Check out websites like “Creative Market” where Instagrammers and shooting professionals alike build preset packs for folks just like you if you’re having trouble coming up with filters and presets you enjoy or a consistent feed! Additionally, find out what resources and tools other travel Instagrammers choose to use.
Authenticity is important, regardless of how much or little you modify your images. Finding stories to share, sharing them with your audience, and engaging with them should take up most of your time.
# 4 Get Your Audience Active
Engagement gives you a relatable and genuine appearance. Spend some time each day interacting with your audience when you aren’t telling or developing stories. Better yet, schedule time specifically for your audience each day. Perhaps all you need is a half-hour. It’ll yield results more quickly than almost any other strategy you can use.
Respond to reviews and direct messages (even negative ones). Ask questions of your audience. Be careful not to be an “askhole”, a person who always acts contrary to what they are advised when they ask for guidance. Engage your audience and invite them to take part. Use Instagram’s Q&A tool, for instance, to ask your followers where they think you should go on your next vacation.
Provide your audience with more than they anticipate in order to establish an even stronger relationship. Give them travel advice in addition to just showing them beautiful pictures.
How can you get affordable flights? What are the top airlines? How do you discover proper hotels or rooms? Airbnbs? Is it via word of mouth? Which travel applications are your favorites? What’s your finest financial advice?
Yes, your material communicates your story, but your followers will be more devoted if you provide value to them.
# 5 Use Topical Hashtags
This advice might sound obvious, but you’d be amazed at the errors even seasoned professionals commit. Every day, Instagram users contribute 100 million photographs and videos, and that estimate is conservative. The majority of these posts make use of hashtags. Decide on your hashtags carefully. Choose hashtags that are hot enough that people are searching for them, but not so widespread that other posts quickly supplant yours on social media.
Since #travel is clearly the most popular hashtag, millions of people are employing it. You won’t be noticed. There’s a potential that a few people will find you using that hashtag, but there’s little probability that #travel will help you gain many more followers.
Therefore, look up other hashtags for travel. Look at the hashtags that “Conde Nast Traveler” and “Travel + Leisure” employ. Grab their attention by piggybacking on their hashtags. For the possibility to be featured on their Instagram, some businesses, like “Atalanta”, establish branded hashtags (#atalantaworld). What a sweet approach to quickly expand your readership.
Thousands of people are following the hashtags #blogtravel, #culturetrip, and #travelwriter while also appealing to a more specialized readership. If you’re, for example, a global travel writer, #travel is meaningless, but a family visiting Disney World might utilize it. An improved choice may be #travelwriter.
Use location-specific posts as well. Geotags, while you’re at it! Users on Instagram can search by location, therefore, when they look up areas you’ve been, VOILÀ! They find you.
Activity-specific posts are also useful; also regionally specific hashtags. The more effectively you specify the content, the more probable it is that you’ll attract the ideal audience. You might even tag the shops, inns, and restaurants you go to while traveling. Who knows, they might offer you money to return!
Last but not least, start your own travel-related hashtag. Create one that is unique to you, one that captures your essence and enables your followers to locate you. Use that hashtag repeatedly so that your fans learn to anticipate it. They might even begin utilizing it, which would bring their supporters back to you.
# 6 Utilize Instagram Live and Stories
There are numerous tools available to you. The secret is to successfully and economically promote your brand without getting stranded in the “noise”.
Here’s a terrific place to start: make the most of Instagram Live and Instagram Stories, just like Stephanie White of “Stephanie White Travels”.
Instagram newcomers frequently over-post on their accounts because they are so eager to join the social media platform. Quality always wins out over quantity, though. There’s therefore no need to tire yourself daily by retouching 5 photos and composing 5 captions. One excellent, genuine post per day (or even a handful per week) can make a bigger difference than several average postings per day.
On the other side, there’s a heck of a lot of sights and experiences you’ll likely want to post about while you travel. If you’re in Cairo, you might be tempted to upload pictures of the pyramids, the Nile, the inside of the pyramids, your Airbnb, your trip through the neighborhood markets, and, well, everything. But that can result in a lot of pictures. Instagram Stories can help with that.
You can share more stuff on Instagram stories without clogging up your followers’ feeds. Within Instagram Stories, surveys and Q&As are also available.
Another fun feature on IG? Live on Instagram. Your audience may watch your adventures live on Instagram. You could just live stream it instead of publishing a hazy picture of the interior of a dim pharaoh’s tomb! The most genuine and captivating experience is live streaming. Your audience will be able to engage with you on a real-time basis through comments while experiencing you at your most thrilling and true.
# 7 Meet Other Instagrammers Who Travel
The majority of influencers are friendly. The best influencers have discovered that when they get along with others and work together, that’s when they really see progress. Yes, they are competitive and aim to expand their brands.
Influencers who specialize in travel may go together and share content. Some people co-host competitions and giveaways. Others consult, co-write blogs, and come up with video ideas.
To learn, share, and grow at a large scale, establish a network of your preferred travel-related Instagrammers. With just half the effort, you can reach twice as many people (or more!) when you collaborate.
There’s a wild, expanding, thrilling, and fantastic world on Instagram. There are actually over 1 billion users. Go out and tell the world your stories. As the saying goes, you get only one chance to create a good first impression, so make it count. Share fantastic tales, assist others, and learn from others. Before you know it, you’ll have a formidable following.